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Branding Tools for Nonprofits

Updated 12/20/22 (Originally posted 6/25/22)

Use these tools to help you be efficient and on-brand as you work with your external and internal marketing teams. These were assembled in honor of the workshop I gave for City Club of Portland in June of 2015, Civic Workshops: Use Brand Strategy to Get Noticed and Communicate Smarter.

Workshop Slides on SlideShare

Tools for Nonprofits

Brand Discovery Process

Naming Tools

Oregon Secretary of State Business Name Availability Check

NamingNameCheck: availability of accounts on social media

Elevator Pitch Primer

Weebly – Free Website Builder

Social Media InfographicWhich Channel to Use?

Hootsuite for Social Media (nonprofit discount)

Email MarketingMailChimp Guide for Nonprofits

PR Log

Google Grants

Further Reading

The Role of Brand in the Nonprofit Sector By Nathalie Kylander & Christopher Stone

Brands = The New Weapons for Social Change by: Brad Fuller, U.S. managing director, RIVETGlobal

The impact of excess choice on deferment of decisions to volunteer by: Lauren S. Carroll, Mathew P. White, & Sabine Pahl

Tribes: We Need You to Lead Us

by: Seth Godin

501(c)(3) | A Guide to Starting a Non-Profit

by: Finance Strategists

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