Updated 12/20/22 (Originally posted 6/25/22)
Use these tools to help you be efficient and on-brand as you work with your external and internal marketing teams. These were assembled in honor of the workshop I gave for City Club of Portland in June of 2015, Civic Workshops: Use Brand Strategy to Get Noticed and Communicate Smarter.
Workshop Slides on SlideShare
Tools for Nonprofits
Naming – NameCheck: availability of accounts on social media
Weebly – Free Website Builder
Social Media Infographic – Which Channel to Use?
Hootsuite for Social Media (nonprofit discount)
Email Marketing – MailChimp Guide for Nonprofits
Further Reading
The Role of Brand in the Nonprofit Sector
By Nathalie Kylander & Christopher Stone
Brands = The New Weapons for Social Change
by: Brad Fuller, U.S. managing director, RIVETGlobal
The impact of excess choice on deferment of decisions to volunteer by: Lauren S. Carroll, Mathew P. White, & Sabine Pahl
by: Seth Godin
by: Finance Strategists