Branding Tools for Nonprofits

Updated 12/20/22 (Originally posted 6/25/22)

Use these tools to help you be efficient and on-brand as you work with your external and internal marketing teams. These were assembled in honor of the workshop I gave for City Club of Portland in June of 2015, Civic Workshops: Use Brand Strategy to Get Noticed and Communicate Smarter.

Workshop Slides on SlideShare

Tools for Nonprofits

Brand Discovery Process

Naming Tools

Oregon Secretary of State Business Name Availability Check

Naming – NameCheck: availability of accounts on social media

Elevator Pitch Primer

Weebly – Free Website Builder

Social Media Infographic – Which Channel to Use?

Hootsuite for Social Media (nonprofit discount)

Email Marketing – MailChimp Guide for Nonprofits

PR Log

Google Grants

Further Reading

The Role of Brand in the Nonprofit Sector By Nathalie Kylander & Christopher Stone

Brands = The New Weapons for Social Change by: Brad Fuller, U.S. managing director, RIVETGlobal

The impact of excess choice on deferment of decisions to volunteer by: Lauren S. Carroll, Mathew P. White, & Sabine Pahl

Tribes: We Need You to Lead Us

by: Seth Godin

501(c)(3) | A Guide to Starting a Non-Profit

by: Finance Strategists