CREATE BRAND GOLD
A DIY Branding course for entrepreneurs & small business owners
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Are you ready to take the guesswork and busywork out of marketing and start connecting with people who can afford what you're selling and are happy to pay for it? All without feeling like you're selling out or pretending you're something you're not? Join me and together we'll create a comprehensive brand strategy book for your business that will level up all your marketing in the next 12 days (or a weekend if you're ambitious!)
Why I'm so excited about this course!
This is the brand strategy process I've refined over the course of almost two decades, delivered in bite-sized, easily digestible videos with examples and worksheets. Create Brand Gold delivers a comprehensive brand strategy at a fraction of the cost of hiring a consultant or agency.
You're in the right place if...
This course is for you if you are an entrepreneur, a small business owner, or even an established business looking to level up your marketing efforts while feeling confident in how you invest your energy and budget.
If you're ready to get serious about creating marketing for your business that will resonate with your ideal customers while coming across as authentic and helpful, then you probably already know you need what brand strategy has to offer.
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There are so many ways you can market your business. It doesn't feel good to pour hundreds or thousands of dollars into marketing and wonder whether it was a good investment or not. It's exhausting to go to networking events and have Zoom calls with strangers - all the while suspecting that half of these are a waste of your time.
I got you. Brand strategy is going to be a game changer for how you approach marketing. After this course, you'll feel calm and confident when making marketing decisions because branding helps you say the right thing, to the right person, at the right time, in the right way. In other words you'll go from a hail mary strategy to a ninja on a mission.​​
By the End of This Course You Will Have...
1
A plan for what to say and who to say it to to win sales
Discover "persuasive and true" talking points that your customers care about.
2
A recipe for standing out from the competition
Discover your USP's and market positioning so you can focus on differentiating only from your closest competitors.
3
The secret to creating authentic-feeling marketing
Learn how to communicate in a way your audience will feel is authentic and "helpful" instead of generic and "sales-y".
4
Ways to build trust with your target audience
Trust wins sales. Sales drives revenue. Learn surefire ways to inspire trust in the minds and hearts of your target audience.
5
Memorable messaging to cut through the clutter
The best way to get noticed is to be innovative. The best way to earn customers is to innovate in ways your audience cares about.
6
A path to spend less time and money on marketing
Branding helps you say the right thing, at the right time, in the right way, to the right person. Stretch budgets, increase effectiveness.
Let's build your brand strategy together!
Reviews of Alicia's Teaching & Workshops
"The complements keep coming in on your presentation. Well done! One guy today said it was a full semester of a marketing degree packed into 60 minutes."
Vance Morris, Owner of Deliver Service Now institute (DSNi)
"Alicia Nagel was chosen as the best guest speaker in my Principles of Marketing course."
Arliss Dudley-Cash, University of Hawai'i
What's inside THE COURSE
12 Course Modules
My instructional videos mean I'm with you every step of the way! Together, we'll discover your company's brand and developing a strategy you can put to use right away. Each module covers several sub-topics within the brand strategy process.
Record your progress in the provided fillable PDF pages. Together, these pages will serve as your brand strategy book. Use your brand book to help you and your team create consistent, authentic, and compelling marketing communications that resonate with your audience, assert your competitive advantage, and capture the spirit of your brand. Your marketing will become more persuasive and focused - ensuring your budget and time are spent on high ROI tactics.
1 / Branding 101
Overview of your roadmap to Create Brand Gold
2 / Company Profile
Define your offerings, benefits, reputation, trajectory
3 / Competitive Environment
The problems you solve & those who also solve them
4 / Market Positioning
Follow trends or rebel. Map your closest competitors.
5 / Target Audiences
Types of customers, importance, & segment traits
6 /Audience Decision-Making Process
The journey from oblivious to brand evangelist
7 / Building Trust
Unique selling points, positioning statements(s), & strategic referral partners
8 / Brand Personality
Voice, self-image, spirit, outward appearances
9 / The Big Idea
Brand storytelling
10 / Bringing Brands to Life
Translate brand strategy into marketing
11 / The Creative Brief
Set guidelines and ignite creativity
12 / The Golden Touch
Put your brand gold to work
How the course is structured
​Every business can leverage brand strategy to create incredibly effective and authentic marketing materials, but not everyone has the budget to invest in a brand consultant. That is why I made this course!
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Step-by-step, we'll go through my process to create a brand strategy for your organization at a fraction of what I charge for one-on-one consulting. This brand strategy process has been forged from working with well over 100 brands for the last 16 years ranging from bootstrapping start-ups to 100-year old institutions. I walk you through the process with bite-sized videos that guide you through defining and writing the elements of your brand strategy - which you input into my provided fillable PDF workbook pages. At the end, you'll have a beautifully designed brand strategy book that you wrote and can put to use immediately to guide your marketing.​​
Meet the person behind the course
Hey there, I'm Alicia!​
For over two decades I've worked in marketing, advertising, and design firms of various sizes - including running my own consultancy since 2008, Alicia Nagel Creative. I've helped well over 100 companies with brand strategy, marketing, and graphic design. The brands I've served span a wide range of industries from coaching and consulting, to tech and aviation, wellness and restaurants, to retail and manufacturing.
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I have a passion for lifting up business owners to do and be more through branding, marketing and design. The creation of this course feels SO good to have done, and I'm excited to be able to help even more people through it!
Let's go!
Frequently Asked Questions
WHAT WILL I LEARN IN THIS DIY BRANDING COURSE? In this course you will learn how to use brand strategy to discover and define the brand of your business. You will record your findings into provided fillable PDF pages to create a brand strategy book for your business. I will also teach you how to use the brand strategy book to inform the creation of strategically powerful, on-brand marketing materials. After the course you can then use the brand strategy to create your own marketing materials or give your brand book to a design professional or marketing agency to create a logo, business name, website, flyer, social media, packaging, and more.
IS THIS COURSE SUITABLE FOR BEGINNERS? Yes! You don't need any certifications or degrees to complete this course and create brand gold all by yourself. The only pre-requisite is that you need to either be an entrepreneur, the owner of a small business, or a marketing professional working for a company. It's not intended for those who haven't yet solidified their business plan or started their business yet.
HOW LONG IS THE COURSE? The course is divided into 12 modules, which are intended for you to tackle one per day for 12 days. Each module has 1-4 videos, which educate you and walk you through writing text into the provided fillable PDF pages. I will say however, that if you're an entrepreneur or small business owner, I'm guessing there is a good chance that you have some serious hustle and drive - in which case this course can be accomplished in a weekend if you tackle it head on! Make sure you stock up on coffee ahead of time. In total there are about 2 hours of video instruction. You have 90 days to compete the course once started.
ARE THERE ANY CERTIFICATIONS OR CREDENTIALS OFFERED? There are not, but you will have your very own brand strategy book at the end of the course. In the course I include instructions to create a digital or printed version of it for your reference.
ARE THERE REAL WORLD PROJECTS OR CASE STUDIES INCLUDED? I will provide real world examples to help you understand what to write into your fillable PDF pages. However to honor the relationship with my clients and keep the details of their businesses confidential, I have chosen not to include any real-world case studies or full examples from their businesses.
WHAT IS THE INSTRUCTOR'S BACKGROUND? Alicia Nagel is the instructor (me!). I've worked in large and small ad agencies, marketing and design firms for over 20 years and ran my consultancy, Alicia Nagel Creative, for the last 16 years. I've also worked in companies as Marketing Director, Strategic Marketing Manager, Brand Storyteller, and a range of other positions that have all prepared me to create this course for you. To learn more you can visit the About page of this website.
WILL I RECEIVE LIVE ONE-ON-ONE INSTRUCTION FROM ALICIA? To provide as much value as possible, for a price point that is accessible as possible, I've decided not to include individual consulting by me in this DIY branding course. It's meant to be accomplished on your own, which is why I describe it as "DIY". That being said, I love to give workshops and do speaking events, so if you are part of an organization that would like to engage me to give a talk please please fill out my contact form at the "Work With Me" button. There is also always the option to hire me as a consultant as Alicia Nagel Creative.
WHAT IS A GOLDEN TICKET? If you hold a Golden Ticket, then you are in luck because you will receive a surprise gift or even receive up to 50% off with the promo code on it! I randomly hand out Golden Tickets at in-person events, virtual speaking events, to those on my newsletter list, and others who are in my universe in one way or another. The surprise gifts and discount values vary and they do expire. Sign up for my newsletter to learn about upcoming ways we can interact where you might get gifted a Golden Ticket. For those who don't hold a Golden Ticket, or who can't wait around for one, the full price of the course applies.
HOW MUCH IS THE COURSE? For a long time I wanted to write a book to share what I've learned across my career. But after getting encouragement and feedback on my talks and workshops, I decided to create a course. Besides, when was the last time you read a book and felt able to put to use everything you learned in it? I settled on the format of how-to videos and walking you through creating a brand strategy book so that every educational tidbit is put to work RIGHT AWAY and can be referenced for the benefit of business owner and the whole team, for months or years into the future. To create this course I've converted my 20 years of experience into something anybody can learn and do. Once I figured out the best format to deliver the course in, I spent well over 100 hours in script-writing, video production, and design of the PDF fillable pages. By my hourly time is not where the true value lies. Brand strategy is truly a game changer for any business, and the positive impact it has on marketing effectiveness is dramatic. This course is a labor of love, and the price has been selected very carefully, so that you as a business owner have some skin in the game and are more likely to complete it - and intending that one day I will be compensated for my investment in creating it. Those who take my course, are receiving thousands of dollars worth of brand strategy consulting for just $397.
Refund policy for Create Brand Gold, DIY branding course: If you complete the course and are deeply dissatisfied, you can request a full refund by sending me your completed brand book and an explanation of why you are unhappy with it within 12 days of purchase.