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CREATE BRAND GOLD

A STEP-BY-STEP BRANDING COURSE FOR SMALL BUSINESSES - LAUNCHING FALL 2024

Branding Is Not A Luxury

THE SMALLER THE MARKETING BUDGET, THE MORE YOU NEED BRANDING TO MAXIMIZE ROI AND STRETCH EVERY DOLLAR.

Every business and entrepreneur can leverage brand strategy to create effective and authentic marketing materials, but not everyone has the budget to invest in a brand consultant. That is why this course exists. I'm creating a step-by-step branding course that walks you through my process to create a brand strategy for your organization at a fraction of what I charge for brand strategy consulting. Bite-sized videos and fillable PDF workbook pages support you. I will cover every phase of the branding process and at the end, you'll have a brand strategy book that is ready to be put to use for your organization.

 

I'm tired of meeting start-ups, entrepreneurs and small business owners who know they need brand strategy. They just don't take action because they are unsure where to start on their own or their budget doesn't support hiring a brand consultant at the moment. This course is designed for business owners to DIY. You will produce a brand strategy book that anyone can use to create on-brand marketing materials - you, your team, your intern, or a marketer you may hire. Each module produces brand strategy pages that can be put to use immediately, even before completing the full course.

I'm so excited to launch Create Brand Gold in Q3 2024! Sign up for my newsletter to stay in the know and get invited to any early bird discounts or perks that I roll out to celebrate the launch. 

The Course:

  • 12 modules designed to be done in 12 days

  • 20+ videos

  • 20-page editable brand book template for your business

  • Target audience deep dive

  • Creative brief template

  • Real-life examples

  • Live event option

The course will launch fall 2024!

Reviews of Alicia's Events & Teaching

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"The complements keep coming in on your presentation. Well done! One guy today said it was a full semester of a marketing degree packed into 60 minutes."

Vance Morris, Owner of Deliver Service Now institute (DSNi)

12 COURSE MODULES

I am with you every step of the way! We'll go through the process of discovering your company's brand and developing a brand strategy you can put to use right away. Each module touches on several sub-topics within the brand strategy process. Record your progress in the provided fillable PDF pages. At the end of the course, these pages together will serve as your brand strategy book. Use your brand book to help you and your team create consistent, authentic, and compelling marketing communications that resonate with your audience, assert your competitive advantage, and capture the spirit of your brand. Every marketing effort will become targeted, strategic, and focused - ensuring your budget & time are spent on high ROI tactics.

1 / Branding 101

A roadmap to Create Brand Gold - the archeology & alchemy of branding

2 / Archeology: Company Profile

Defining your offerings, benefits, reputation & trajectory

3 / Archeology: Competitive Environment

The problems you solve & those who also solve them

4 / Archeology: Market Positioning

Follow or rebel against trends. Map your closest competitors.

5 / Archeology: Target Audiences

Who are your customers and what defines them?

6 / Archeology: Audience Decision-Making Process

The journey from oblivious to brand evangelist

7 / Archeology: Unique Selling Points

Persuasive and compelling truths about your brand

8 / Archeology: Brand Personality

Personality, voice, look & feel, relationship with the customer

9 / Alchemy: The Big Idea

Brand platform, positioning statement, brand promise

10 / Alchemy: Bringing Brands to Life

Translating brand strategy into marketing campaigns & materials

11 / Alchemy: The Creative Brief

Set guidelines and ignite creativity with your brief

12 / Application: The Golden Touch

Now that you've created brand gold, how to put it to work

RECEIVE UPDATES

Please join my email list to receive updates on the fall 2024 launch of the Create Brand Gold branding course!

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