Who Gives A Brand?
A FREE introductory course on branding and how to put it to use for your business
Let's get you up to speed on why people seem so excited about branding, and give you some concepts and tools you can put to use right away for your business! If you're new to the idea of branding and short on time, consider this your crash course. I've given this talk many times over the years, and it evolves every time. Join me for a video recording of when I gave my "Who Gives A Brand?" talk at the 2024 Small Business Conference in Cocoa Village, FL. Also included are some articles and worksheets to deepen your understanding of your target audience, as well as a first-hand account from a client on what it's like to go through the brand strategy process.
You're in the right place if...
This course is for you if you are an entrepreneur, a small business owner, or even an established business looking to learn about branding and get a taste of what it could do for your business. This course will give you some tools to help you start to define your brand and put it to use for your business right away.
This is a great introduction to branding. For an in-depth, comprehensive course on discovering and defining a brand strategy for your business, check out my DIY branding course, Create Brand Gold.
By the End of This Course You Will Have...
1
An idea of what branding is - and what it is NOT
Branding is a squishy term! I'll provide a definition and details.
2
An understanding of the brand strategy process
Come on a step-by-step tour with explanations and examples.
3
Real world examples of brand-infused marketing
See examples of marketing that is strengthened by brand strategy
4
Tools and worksheets to use for your business
Leave the course with downloadable PDFs to get started on your own.
5
How to connect with your audience
As your brand therapist I'll help you enter into a committed relationship with your customers or clients.
6
Insights from a real client of mine on branding
Yep that's right. One of my clients wrote a tell-all retrospective that you won't want to miss out on!
Let's explore brand strategy together!
Reviews of Alicia's Teaching & Workshops
What's inside THE COURSE
What's Included
This course is all centered around a video recording of my live Zoom talk, "Who Gives A Brand?", that was given to Hawai'i Small Business Development Center. During the video you hear me speaking and view my slides for the talk. In the talk I reference several articles, worksheets, and resources. All of these are included with this course. Additionally, I'm including a couple of articles to help you do a deeper dive into the target audience aspect of discovering your brand strategy. Finally, I'm including a juicy tell-all retrospective a past client wrote about what it was like to go through the brand strategy process with me.
This FREE course is meant to be an introduction to brand strategy. For a comprehensive deep dive that will help you fully discover and define a brand strategy for your company and put it to work, check out my DIY branding course, Create Brand Gold. Or, hire me as a brand strategy consultant to do it for you!
1 / Video Recording of "Who Gives A Brand?"
My in-person talk at the 2024 Small Business Conference in Cocoa Village
2 / Brand Discovery Process
A roadmap to discovering your brand strategy
3 / Target Audience Definition Tools
Generation Gaps & a Profile Worksheet
4 / A Branding Approach to Content Strategy
Questions to Create a Website Content Strategy
5 / Brand Personality Worksheet
This will help you define your brand's personality
6 / Inspiring Action with Your "Why"
How Great Leaders Inspire Action - TED Talk by Simon Sinek
Meet the person behind the course
Hey there, I'm Alicia!
For over two decades I've worked in marketing, advertising, and design firms of various sizes - including running my own consultancy since 2008, Alicia Nagel Creative. I've helped well over 100 companies with brand strategy, marketing, and graphic design. The brands I've served span a wide range of industries from coaching and consulting, to tech and aviation, wellness and restaurants, to retail and manufacturing.
I have a passion for lifting up business owners to do and be more through branding, marketing and design. The creation of this course feels SO good to have done, and I'm excited to be able to help even more people through it!
Let's go!
Frequently Asked Questions
WHAT WILL I LEARN? In this course, you will learn a definition of branding, what branding is NOT, see examples of brand strategy at work, and learn some ways you can start to discover and define your company's brand. Supplemental reading and resources to the main video will help you deep dive on the various elements of brand strategy.
IS THIS COURSE SUITABLE FOR BEGINNERS? Yes! The only pre-requisite is that it is meant for people who are already in business as an entrepreneur or small business owner - or they are a marketing professional working for an existing company.
HOW LONG IS THE COURSE? The video recording of my talk, "Who Gives A Brand?" is just under 60 minutes. In addition to this I'm including some bonuses. There are some articles that are recommended reading, a few worksheets to help you put to use what you learn in the talk, and a link to a recommended 18 minute recording of a TED Talk.
ARE THERE REAL WORLD PROJECTS OR CASE STUDIES INCLUDED? Yep! I will provide real world examples to help you understand the potential of brand strategy.
WHAT IS THE INSTRUCTOR'S BACKGROUND? Alicia Nagel is the instructor (me!). I've worked in large and small ad agencies, marketing and design firms for over 20 years and ran my consultancy, Alicia Nagel Creative, for the last 16 years. I've also worked in companies as Marketing Director, Strategic Marketing Manager, Brand Storyteller, and a range of other positions that have all prepared me to create this course for you. For more details you can check out the About page on this website.
WILL I RECEIVE LIVE ONE-ON-ONE INSTRUCTION FROM ALICIA? To provide as much value as possible, for a price point that is accessible as possible, I've decided not to include individual consulting by me in this branding course. It's meant to be accomplished on your own. That being said, I love to give workshops and do speaking events, so if you are part of an organization that would like to engage me to give my "Who Gives A Brand" talk please please fill out my contact form at the "Work With Me" button. There is also always the option to hire me as a consultant as Alicia Nagel Creative.
HOW MUCH IS THE COURSE? It's free! The only cost is your time and attention, which I really hope you invest in the course.