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Smart, practical ways to stay visible, build your email list, and get more value from the branded items you produce For small business owners, branding and brand strategy  matter most when marketing dollars have to work harder. When you’re a company of one—or a very small marketing team—getting custom branded items produced often feels like something only bigger brands get to do. I love working with my fractional CMO  clients on high impact branded items that are strategicall

"Why" is a core concern of brand strategy & marketing. My "why" is that I feel a calling to put my creativity to work for myself and others.

Use this bracket to figure out which Superbowl commercial is the champion this year!

Workshop recording - discover your organization's “why” and learn how to use it strengthen external marketing and internal communications.

Recently I had the pleasure of meeting Boyega Ajayi of Bolton Advisory Group in a mastermind group I'm a part of and nerding out on branding

I recently had the opportunity to pick the brain of an intellectual property lawyer, Melissa Spindler, on what small businesses and marketer

For project planning I like to be able to see the whole year at a glance, so this is year three that I've created a simple, printable 2024 y

How to use a neuro-linguistic programming tool called Logical Levels to help create the lasting changes needed to level up your business.

Retail strategies for ecommerce on mobile - how to replicate the in-person shopping experience.

A target audience is a population segment that has common characteristics and motivations, whom you have identified as likely to be...