Blog

Projects, opinions, tools, resources, random stuff about marketing, branding and design.

Intellectual Property Law, Business Naming & Logos - Some things you should think about as an entrepreneur

I recently had the opportunity to pick the brain of an intellectual property lawyer, Melissa Spindler, on what small businesses and marketer

Printable 2024 Calendar - Year at a Glance

For project planning I like to be able to see the whole year at a glance, so this is year three that I've created a simple, printable 2024 y

Translate the brick and mortar shopping experience to ecommerce on mobile

Retail strategies for ecommerce on mobile - how to replicate the in-person shopping experience.

How to Develop a Snapshot Profile of Your Target Audience

A target audience is a population segment that has common characteristics and motivations, whom you have identified as likely to be...

Scent Branding: What does your brand story smell like?

A captivating brand strategy will inspire emotion At its core, brand strategy is concerned with the connection forged between a company...

Questions to Create a Website Content Strategy

A step-by-step process for mapping the decision-making process of your target audience to create an intuitive and persuasive website.

Printable 2023 Calendar - Year At A Glance

Download a free 2023 year calendar printable PDF with floral design and large dates. Print the 2023 calendar for fridge, wall, or wherever!

Branding Tools for Nonprofits

Branding & marketing tools for nonprofits gathered in support of my workshop, Use Brand Strategy to Get Noticed and Communicate Smarter.

Five Ways a Company's Holiday Communications Reflect Their Brand

Digital Marketing Trends Round Up

Here’s a digital marketing trends round up blog post I wrote for GRAYBOX a few years ago. What I love the most about marketing and what I...

Work With Me