Blog

"Why" is a core concern of brand strategy & marketing. My "why" is that I feel a calling to put my creativity to work for myself and others.

Use this bracket to figure out which Superbowl commercial is the champion this year!

Workshop recording - discover your organization's “why” and learn how to use it strengthen external marketing and internal communications.

Recently I had the pleasure of meeting Boyega Ajayi of Bolton Advisory Group in a mastermind group I'm a part of and nerding out on branding

I recently had the opportunity to pick the brain of an intellectual property lawyer, Melissa Spindler, on what small businesses and marketer

For project planning I like to be able to see the whole year at a glance, so this is year three that I've created a simple, printable 2024 y

How to use a neuro-linguistic programming tool called Logical Levels to help create the lasting changes needed to level up your business.

Retail strategies for ecommerce on mobile - how to replicate the in-person shopping experience.

A target audience is a population segment that has common characteristics and motivations, whom you have identified as likely to be...

A captivating brand strategy will inspire emotion At its core, brand strategy is concerned with the connection forged between a company...