Blog

Projects, opinions, tools, resources, random stuff about marketing, branding and design.

Translate the brick and mortar shopping experience to ecommerce on mobile

Retail strategies for ecommerce on mobile - how to replicate the in-person shopping experience.

How to Develop a Snapshot Profile of Your Target Audience

A target audience is a population segment that has common characteristics and motivations, whom you have identified as likely to be...

Scent Branding: What does your brand story smell like?

A captivating brand strategy will inspire emotion At its core, brand strategy is concerned with the connection forged between a company...

Questions to Create a Website Content Strategy

A step-by-step process for mapping the decision-making process of your target audience to create an intuitive and persuasive website.

Printable 2023 Calendar - Year At A Glance

Download a free 2023 year calendar printable PDF with floral design and large dates. Print the 2023 calendar for fridge, wall, or wherever!

Branding Tools for Nonprofits

Branding & marketing tools for nonprofits gathered in support of my workshop, Use Brand Strategy to Get Noticed and Communicate Smarter.

Five Ways a Company's Holiday Communications Reflect Their Brand

Digital Marketing Trends Round Up

Here’s a digital marketing trends round up blog post I wrote for GRAYBOX a few years ago. What I love the most about marketing and what I...

Portfolio Advice from AIGA Portland’s Career Tools Event

Portfolio advice was doled out by a panel of four experts at the cutting edge of portfolio building and review, at AIGA Portland’s Career...

Post Branding Interview By the Client

Past client, Distill Research, was intrigued by the branding process that I led them through to create their overall brand strategy and...

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