Intellectual Property Law, Business Naming & Logos - Some things you should think about as an entrepreneurI recently had the opportunity to pick the brain of an intellectual property lawyer, Melissa Spindler, on what small businesses and marketer
Printable 2024 Calendar - Year at a GlanceFor project planning I like to be able to see the whole year at a glance, so this is year three that I've created a simple, printable 2024 y
Translate the brick and mortar shopping experience to ecommerce on mobileRetail strategies for ecommerce on mobile - how to replicate the in-person shopping experience.
How to Develop a Snapshot Profile of Your Target AudienceA target audience is a population segment that has common characteristics and motivations, whom you have identified as likely to be...
Scent Branding: What does your brand story smell like?A captivating brand strategy will inspire emotion At its core, brand strategy is concerned with the connection forged between a company...
Questions to Create a Website Content StrategyA step-by-step process for mapping the decision-making process of your target audience to create an intuitive and persuasive website.
Printable 2023 Calendar - Year At A GlanceDownload a free 2023 year calendar printable PDF with floral design and large dates. Print the 2023 calendar for fridge, wall, or wherever!
Branding Tools for NonprofitsBranding & marketing tools for nonprofits gathered in support of my workshop, Use Brand Strategy to Get Noticed and Communicate Smarter.
Five Ways a Company's Holiday Communications Reflect Their BrandFive Ways a Company's Holiday Communications Reflect Their Brand
Digital Marketing Trends Round UpHere’s a digital marketing trends round up blog post I wrote for GRAYBOX a few years ago. What I love the most about marketing and what I...