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FRACTIONAL CMO

Get executive level marketing help without the overhead of hiring a CMO or agency. Engage me on an ongoing retainer, or book me for a 3-month mission to develop a marketing plan or to tackle initiatives immediately.

FRACTIONAL CMO SERVICES

Fractional CMO services can be structured as a monthly retainer, or a 3-month package. Fractional CMO packages are offered at two paces depending on how fast we move: a sprint and a run.

3 MONTH SPRINT

  • Initial marketing assessment

  • Plan of attack for next 3 months

  • 4 meetings/work sessions per month

  • Weekly action plan & accountability check-ins

  • 7 flex hours/month to support efforts

  • End of sprint planning session to set you up for continued progress

3 MONTH RUN

  • Initial marketing assessment

  • Plan of attack for next 3 months

  • 2 meetings/work sessions per month

  • Weekly action plan & accountability check-ins

  • 3 flex hours/month to support efforts

  • End of sprint planning session to set you up for continued progress

MONTHLY RETAINER

  • Initial marketing assessment

  • Phased approach to marketing efforts to address urgent/highest ROI initiatives first

  • 4 meetings/work sessions per month

  • Weekly action plan & accountability check-ins

  • Custom amount of flex hours/month to meet your needs

See Examples of My Work

Examples of what 3 month fractional CMO packages are used for:

Here are some examples of initiatives that I've tackled with clients in a 3-month fractional CMO package.

  • A business opens a new location, and I help introduce them to that market with guerrilla marketing, signage, and launch of a referral marketing campaign.

  • A business owner expands their offerings, so I help them with a parent business name and updating the website to include the new services.

  • A business owner has DIY'ed their website and marketing materials and is ready to up-level. I help them with a logo refresh, website updates, and create a brand kit in Canva so they can easily make on-brand social content.

  • A business owner has built their own Shopify website, and needs a redesign. I help them implement a new website look and feel to reflect their company's quirky personality and expanded offerings.

See a list of companies I've worked with

HI THERE!

Choosing a fractional CMO is a big decision, and you should be comfortable that you're working with a seasoned professional with the background and expertise needed to impact your business. I invite you to learn more about me on my About Page or check out my LinkedIn Profile for more detail. When you're ready, get in touch via the Work With Me button to request an introductory video chat so we can discuss your organization's marketing needs.

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IMPACT-DRIVEN

"You don't know you need her until you start working with her! For the last several years, Alicia has helped us with everything from brand strategy, website design, email marketing, launching a franchise system, apparel, signage, a Canva brand kit, and so much more. She is my go-do for everything marketing and I refer her to anyone I know who needs marketing help."

- Candace Combs, owner of In-Symmetry Spa, fractional CMO client

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