At a Superbowl party a couple years ago I decided to make a single-elimination competition bracket on a whiteboard and invite my friends to vote to see which would emerge as the best commercial. At first I was met with some eye rolls and groans, because none of these folks had a background working in marketing or advertising, however after a few beers, the winners of each commercial break became hotly debated. So this year, I made an actual fill-in-bracket that can be printed to do your own competition amongst this year’s commercials. I invite you to print it and use it to either entertain yourself or engage others who you watch with. The first lines to fill in, are the winning commercial for each commercial break. I would be delighted if you wanted to send me a photo of your finished bracket as a message on social so I can see what you came up with!
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Updating this blog post with my filled-in 2025 Superbowl commercial bracket picks!
What a great line-up of commercials we had for the 2025 Superbowl this year. The commercial that won my bracket was the "Goldilocks" Commercial for Ram Trucks. I'll include some of my other favorites below for your viewing pleasure.
"Eyebrows" Commercial for Little Caesars
"Seal" Commercial for Mt Dew
"So Win" Commercial for Nike
"Big Men on the Cul-de-Sac" Commercial for Bud Light
"Big Game" Commercial for Jeep