BRAND STRATEGY
Branding is a mix of archeology & alchemy. It involves unearthing brand truths and combining them to create brand charisma - a foundation that makes marketing more effective, efficient, and authentic.
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THE BRAND CHARISMA FRAMEWORK
A video walkthrough of my proprietary method.
CONSULTING
Done-For-You Brand Strategy
First and foremost, I'm a consultant providing branding and marketing strategy. Clients can work with me on a retainer, with my Brand Roadmap package, or hire me to build a marketing engine they can run themselves.
SELF-DRIVEN
DIY Tools for Founders
So that I can serve those who are interested in investing their time and energy in developing their own brand, I offer the Brand Charisma Framework Companion Journal and the Charismagic DIY branding course. I've just completed production on a first run of journals - get in touch if you're interested in purchasing.
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START WITH A BRAND ROADMAP
Before any logos are designed, websites are built, or marketing campaigns are launched — every strong piece of marketing starts starts with a crystal clear understanding of your brand. Marketing without brand strategy isn’t just wasteful — it’s risky. Design without strategy is just art. A Brand Roadmap is important to help ensure messaging and design are impactful.
The Brand Roadmap involves a 2-hour interview and discussion that results in a strategic brief. This valuable, ready-to-use tool defines your unique positioning, messaging, and marketing priorities – giving you a clear, actionable plan for everything that comes next. It’s the foundation for every project — ensuring that whatever we build next is aligned, strategic, and designed to succeed.
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What's included:
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Audience and competitive insights
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Your unique brand story, voice, and positioning
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Messaging strategy and marketing focus points
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Visual and verbal brand tone direction
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Tangible recommendations tailored to your goals
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Larger projects with me already have this baked in, but the Brand Roadmap is also available as a stand-alone package. You’ll have the strategic clarity and tactics to move forward — whether you bring it to life with me, with another partner, or on your own.
Does the Brand Roadmap sound your speed? Let's talk!
THE BRAND CHARISMA FRAMEWORK
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My tried & true, proprietary method for brand strategy.
The Brand Charisma Framework ellicits a detailed, comprehensive brand strategy. The archeology phase of my brand discovery process involves uncovering what already exists. The process starts out with a basic understanding of the company and what they do. Next, I look at the competitive environment and target audience - what does the customer care about and who are we competing against to win their business? Finally, by understanding the relationship the customer has with a brand, we can infuse personality into communications to ensure they feel appropriate and authentic.
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In the alchemy phase I identify themes, look for uniques, and consider how elements can be combined to create the gold that makes up the core of a brand. The brand strategy is then defined in one of several forms: a brand brief, a brand strategy guide, a brand story book, target audience profiles, etc. These provide a foundational brand strategy that informs marketing, communications, sales, and can be used to quickly onboard new team members.
See Brand Strategy In Action
the best brands tell a story
"Early branding of a small or emerging company is key to business success. It is the quickest way for your company to express what it is and what it can offer."
- The New York Times, The Importance of Branding Your New Business
Why Brand Strategy is Important
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Still not convinced? I invite you to watch me give a talk on this very topic! It's called, "Who Gives A Brand?", and covers a definition of branding, why you should give a $%#& about it, and gives you an idea of what it can do for your business.