Blog

A step-by-step process for mapping the decision-making process of your target audience to create an intuitive and persuasive website.

Download a free 2023 year calendar printable PDF with floral design and large dates. Print the 2023 calendar for fridge, wall, or wherever!

Branding & marketing tools for nonprofits gathered in support of my workshop, Use Brand Strategy to Get Noticed and Communicate Smarter.

Five Ways a Company's Holiday Communications Reflect Their Brand

From my hands-on workshop on perfecting your elevator pitch, which kicked off the networking after party at 2020 LAM Women's Conference.

Here’s a digital marketing trends round up blog post I wrote for GRAYBOX a few years ago. What I love the most about marketing and what I...

Portfolio advice was doled out by a panel of four experts at the cutting edge of portfolio building and review, at AIGA Portland’s Career...

Past client, Distill Research, was intrigued by the branding process that I led them through to create their overall brand strategy and...

Marketers Need New Experiences to Be Effective If you want to communicate your point to someone, the first thing you do is to get their...

During a more extensive branding process, there is a point at which we consider the target audience in depth. Those of you who went to...