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Blog
Projects, opinions, tools, resources, random stuff about marketing, branding and design.


Scent Branding: What does your brand story smell like?
A captivating brand strategy will inspire emotion At its core, brand strategy is concerned with the connection forged between a company...


Questions to Create a Website Content Strategy
A step-by-step process for mapping the decision-making process of your target audience to create an intuitive and persuasive website.


Printable 2023 Calendar - Year At A Glance
Download a free 2023 year calendar printable PDF with floral design and large dates. Print the 2023 calendar for fridge, wall, or wherever!


Branding Tools for Nonprofits
Branding & marketing tools for nonprofits gathered in support of my workshop, Use Brand Strategy to Get Noticed and Communicate Smarter.


Five Ways a Company's Holiday Communications Reflect Their Brand
Five Ways a Company's Holiday Communications Reflect Their Brand


Elevator Pitch Perfect - Advice & Worksheet
From my hands-on workshop on perfecting your elevator pitch, which kicked off the networking after party at 2020 LAM Women's Conference.


Digital Marketing Trends Round Up
Here’s a digital marketing trends round up blog post I wrote for GRAYBOX a few years ago. What I love the most about marketing and what I...


Portfolio Advice from AIGA Portland’s Career Tools Event
Portfolio advice was doled out by a panel of four experts at the cutting edge of portfolio building and review, at AIGA Portland’s Career...


Post Branding Interview By the Client
Past client, Distill Research, was intrigued by the branding process that I led them through to create their overall brand strategy and...


Marketers Need New Experiences to Be Effective – Step Outside Your Front Door
Marketers Need New Experiences to Be Effective If you want to communicate your point to someone, the first thing you do is to get their...
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