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Blog
Projects, opinions, tools, resources, random stuff about marketing, branding and design.

Post Branding Interview By the Client
Past client, Distill Research, was intrigued by the branding process that I led them through to create their overall brand strategy and...


Marketers Need New Experiences to Be Effective – Step Outside Your Front Door
Marketers Need New Experiences to Be Effective If you want to communicate your point to someone, the first thing you do is to get their...


The 5 Basic Stages of Getting To Know Your Audience
During a more extensive branding process, there is a point at which we consider the target audience in depth. Those of you who went to...


ELEVATOR PITCH PRIMER: 8 Things To Keep in Mind
An elevator pitch tells someone what you do in as few words as possible while piquing as much interest as possible. It’s what we say when...
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