Post Branding Interview By the Client Past client, Distill Research, was intrigued by the branding process that I led them through to create their overall brand strategy and...
Marketers Need New Experiences to Be Effective – Step Outside Your Front DoorMarketers Need New Experiences to Be Effective If you want to communicate your point to someone, the first thing you do is to get their...
The 5 Basic Stages of Getting To Know Your AudienceDuring a more extensive branding process, there is a point at which we consider the target audience in depth. Those of you who went to...
ELEVATOR PITCH PRIMER: 8 Things To Keep in MindAn elevator pitch tells someone what you do in as few words as possible while piquing as much interest as possible. It’s what we say when...
