Printable 2024 Calendar - Year at a GlanceFor project planning I like to be able to see the whole year at a glance, so this is year three that I've created a simple, printable 2024 y
Translate the brick and mortar shopping experience to ecommerce on mobileRetail strategies for ecommerce on mobile - how to replicate the in-person shopping experience.
How to Develop a Snapshot Profile of Your Target AudienceA target audience is a population segment that has common characteristics and motivations, whom you have identified as likely to be...
Scent Branding: What does your brand story smell like?A captivating brand strategy will inspire emotion At its core, brand strategy is concerned with the connection forged between a company...
Questions to Create a Website Content StrategyA step-by-step process for mapping the decision-making process of your target audience to create an intuitive and persuasive website.
Printable 2023 Calendar - Year At A GlanceDownload a free 2023 year calendar printable PDF with floral design and large dates. Print the 2023 calendar for fridge, wall, or wherever!
Branding Tools for NonprofitsBranding & marketing tools for nonprofits gathered in support of my workshop, Use Brand Strategy to Get Noticed and Communicate Smarter.
Five Ways a Company's Holiday Communications Reflect Their BrandFive Ways a Company's Holiday Communications Reflect Their Brand
Digital Marketing Trends Round UpHere’s a digital marketing trends round up blog post I wrote for GRAYBOX a few years ago. What I love the most about marketing and what I...
Portfolio Advice from AIGA Portland’s Career Tools EventPortfolio advice was doled out by a panel of four experts at the cutting edge of portfolio building and review, at AIGA Portland’s Career...