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Blog
Projects, opinions, tools, resources, random stuff about marketing, branding and design.
Portfolio Advice from AIGA Portland’s Career Tools Event
Portfolio advice was doled out by a panel of four experts at the cutting edge of portfolio building and review, at AIGA Portland’s Career...
The 5 Basic Stages of Getting To Know Your Audience
During a more extensive branding process, there is a point at which we consider the target audience in depth. Those of you who went to...
Steal Like An Artist, by: Austin Kleon
Years ago I saw Austin Kleon give a short lecture on the topic of his recent book, “Steal Like An Artist” at the Museum of Contemporary...
ELEVATOR PITCH PRIMER: 8 Things To Keep in Mind
An elevator pitch tells someone what you do in as few words as possible while piquing as much interest as possible. It’s what we say when...
Effective Logos: Some Basic Requirements
Sometimes what we think is a clever or beautiful brand identity, can actually cause problems down the road because the logo is not...
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