The 5 Basic Stages of Getting To Know Your AudienceDuring a more extensive branding process, there is a point at which we consider the target audience in depth. Those of you who went to...
ELEVATOR PITCH PRIMER: 8 Things To Keep in MindAn elevator pitch tells someone what you do in as few words as possible while piquing as much interest as possible. It’s what we say when...
Effective Logos: Some Basic RequirementsSometimes what we think is a clever or beautiful brand identity, can actually cause problems down the road because the logo is not...