"Alicia’s creativity and attention to detail were instrumental in taking our company’s branding and profile to the next level. Her work on our company’s website was impressive to say the least."
Abdul Rutherford
President of Vascular Vision
About the Client
Based in Portland, OR, Vascular Vision is a leading provider of mobile cardiovascular screening services in the Pacific Northwest. This female-owned and minority-led company was started by Tenetia, an ultrasound practitioner in the West Coast region for 17 years. Vascular Vision provides a full range of vascular services to hospitals, clinics and physicians offices.
Project Goals
The previous website was showing its age and no longer accurately portrayed the innovative services and cutting edge technology of Vascular Vision. It was time for a redesign.
Challenges
The website needed to anticipate the needs and motivations of different audience segments who had their own set of concerns and motivations.
Since the site was built, the percentage of traffic from mobile had greatly increased. The site needed to be optimized for mobile.