Dave Yewman – How To Be a Badass Presenter

Posted on Feb 5, 2016
Dave Yewman – How To Be a Badass Presenter

Dave Yewman is a storyteller. I am a regular contributor to AIGA Portland’s blog and this article appears on their blog here. AIGA Portland’s Career Tools are a series of events aimed to help designers refine and improve their professional practice. It’s 8am Friday morning, and I’m seated with about 80 other attendees in the cozy basement space […]

Portfolio Advice from AIGA Portland’s Career Tools Event

Posted on Jun 22, 2015
Portfolio Advice from AIGA Portland’s Career Tools Event

Portfolio advice was doled out by a panel of four experts at the cutting edge of portfolio building and review, at AIGA Portland’s Career Tools Event for June called The Portfolio Show. I’ve been covering these events by contributing blog posts for AIGA’s blog recently and have really been enjoying giving back to the design community […]

AIGA’s Josh Barrett: Statement of Work Advice

Posted on Mar 31, 2015
AIGA’s Josh Barrett: Statement of Work Advice

AIGA’s Josh Barrett will speak at this week’s AIGA Career Tools Event, and I’ve been asked to cover it with a couple blog posts. I caught up with Josh and was able to ask him some questions in advance to prime people for Friday’s event: April 3, 2015. 8:00am – 9:30am. 52 Ltd. 330 SE Martin Luther King Blvd. […]

Brand Management – The Best Social Channels for Designers

Posted on Feb 9, 2015
Brand Management – The Best Social Channels for Designers

Brand management is vital for career development, so what advice does a social marketing expert have for designers to best manage their brand online? At AIGA Portland‘s recent Career Tools event, 52 LTD hosted Ryan Lewis, founder and president of Bonfire Marketing, to speak on just that. Lewis started by recommending 3 foundational channels to be […]

Starting A Career in Branding, Design or Marketing

Posted on May 15, 2014
Starting A Career in Branding, Design or Marketing

What’s it like doing what you do? How can I do it too? These question come up quite a bit from students, recent grads, and from people looking for a career shift or to go out on their own. One student emailed me 10 questions which I’ve answered below. I’ve also included insight from others […]

The 5 Stages of Getting To Know Your Audience

Posted on Jan 30, 2014
The 5 Stages of Getting To Know Your Audience

NOTE: I’ll be giving a 1-hour talk on this topic on February 12, 2014 from 12noon-1pm at Anvil Media – please join us! It’s free and lunch is provided. Details During a more extensive branding process, there is a point at which we consider the target audience in depth. Those of you who went to […]

Social Media: Basics Worksheet, Recent Praise, Speaking Event

Posted on Jul 16, 2013
Social Media: Basics Worksheet, Recent Praise, Speaking Event

I’ll be weighing in on social media best practices at this Friday’s OEDA Summer Conference in Corvallis. The event will include an address from the Corvallis Mayor, growth stories from four successful local start-ups, see four panelists weigh in on how to use social media to drive business, and more. I’ve prepared this Social Media […]

Three Experts Weigh in on Marketing Budget

Posted on Aug 1, 2012
Three Experts Weigh in on Marketing Budget

  At the recent DEX One: Get Local: Get Results, a panel of experts answered marketing questions. One question I am asked frequently by start-ups is, “How much should our marketing budget be?” While I have my own opinions, I thought it would be a good idea to see how these guys answered as well. […]

Entrepreneurial Advice from Shelley Gunton: FIDO

Posted on May 31, 2012
Entrepreneurial Advice from Shelley Gunton: FIDO

PSU has a Business Outreach Program where they choose a few minority-owned businesses each year to receive entrepreneurial advising from them. I’ve been working with them for a few years but my contract ends this year. The support has been wonderful. Last week they had an appreciation luncheon where we listened to several people talk, […]

Steal Like An Artist, by: Austin Kleon

Posted on Apr 24, 2012
Steal Like An Artist, by: Austin Kleon

Today I saw Austin Kleon give a short lecture on the topic of his recent book, “Steal Like An Artist” at the Museum of Contemporary Craft. I hope he doesn’t mind that I’ve already stolen a photo and a sketch of him. His book advises that if you don’t know where to start, begin by […]