Brand Experience & Foodies

Posted on Feb 25, 2016
Brand Experience & Foodies

Brand experience and foodies are intertwined. The James Beard Foundation Awards restaurant and chef semifinalists were released earlier this month. As I perused the list, I couldn’t help notice that most of these restaurants offered a compelling dining experience and they had trendy and buzz-worthy brands. Brand experience and brand story are huge in the foodie […]

Dave Yewman – How To Be a Badass Presenter

Posted on Feb 5, 2016
Dave Yewman – How To Be a Badass Presenter

Dave Yewman is a storyteller. I am a regular contributor to AIGA Portland’s blog and this article appears on their blog here. AIGA Portland’s Career Tools are a series of events aimed to help designers refine and improve their professional practice. It’s 8am Friday morning, and I’m seated with about 80 other attendees in the cozy basement space […]

AIGA’s Josh Barrett: Statement of Work Advice

Posted on Mar 31, 2015
AIGA’s Josh Barrett: Statement of Work Advice

AIGA’s Josh Barrett will speak at this week’s AIGA Career Tools Event, and I’ve been asked to cover it with a couple blog posts. I caught up with Josh and was able to ask him some questions in advance to prime people for Friday’s event: April 3, 2015. 8:00am – 9:30am. 52 Ltd. 330 SE Martin Luther King Blvd. […]

Brand Management – The Best Social Channels for Designers

Posted on Feb 9, 2015
Brand Management – The Best Social Channels for Designers

Brand management is vital for career development, so what advice does a social marketing expert have for designers to best manage their brand online? At AIGA Portland‘s recent Career Tools event, 52 LTD hosted Ryan Lewis, founder and president of Bonfire Marketing, to speak on just that. Lewis started by recommending 3 foundational channels to be […]

Starting A Career in Branding, Design or Marketing

Posted on May 15, 2014
Starting A Career in Branding, Design or Marketing

What’s it like doing what you do? How can I do it too? These question come up quite a bit from students, recent grads, and from people looking for a career shift or to go out on their own. One student emailed me 10 questions which I’ve answered below. I’ve also included insight from others […]

The 5 Stages of Getting To Know Your Audience

Posted on Jan 30, 2014
The 5 Stages of Getting To Know Your Audience

NOTE: I’ll be giving a 1-hour talk on this topic on February 12, 2014 from 12noon-1pm at Anvil Media – please join us! It’s free and lunch is provided. Details During a more extensive branding process, there is a point at which we consider the target audience in depth. Those of you who went to […]

Three Experts Weigh in on Marketing Budget

Posted on Aug 1, 2012
Three Experts Weigh in on Marketing Budget

  At the recent DEX One: Get Local: Get Results, a panel of experts answered marketing questions. One question I am asked frequently by start-ups is, “How much should our marketing budget be?” While I have my own opinions, I thought it would be a good idea to see how these guys answered as well. […]

ELEVATOR PITCH PRIMER: 8 Things To Keep in Mind

Posted on Feb 8, 2012
ELEVATOR PITCH PRIMER: 8 Things To Keep in Mind

  An elevator pitch tells someone what you do in as few words as possible while piquing as much interest as possible. It’s what we say when someone says, “Tell me about what you do.” If you’re a business owner or entrepreneur this is especially important, because you never know who is going to bring […]