Brand Experience & Foodies

Posted on Feb 25, 2016
Brand Experience & Foodies

Brand experience and foodies are intertwined. The James Beard Foundation Awards restaurant and chef semifinalists were released earlier this month. As I perused the list, I couldn’t help notice that most of these restaurants offered a compelling dining experience and they had trendy and buzz-worthy brands. Brand experience and brand story are huge in the foodie […]

Dave Yewman – How To Be a Badass Presenter

Posted on Feb 5, 2016
Dave Yewman – How To Be a Badass Presenter

Dave Yewman is a storyteller. I am a regular contributor to AIGA Portland’s blog and this article appears on their blog here. AIGA Portland’s Career Tools are a series of events aimed to help designers refine and improve their professional practice. It’s 8am Friday morning, and I’m seated with about 80 other attendees in the cozy basement space […]

Jessica Walsh Tells All to AIGA Portland

Posted on Aug 6, 2015
Jessica Walsh Tells All to AIGA Portland

Disclaimer: This blog entry is not meant to be an all-encompassing summary of everything Walsh had to say. It’s simply a more detailed write-up a few days later, of my own take-aways and musings upon reviewing my notes jotted down at the event. “Get off the computer and make shit.” It’s getting close to 7pm […]

Portfolio Advice from AIGA Portland’s Career Tools Event

Posted on Jun 22, 2015
Portfolio Advice from AIGA Portland’s Career Tools Event

Portfolio advice was doled out by a panel of four experts at the cutting edge of portfolio building and review, at AIGA Portland’s Career Tools Event for June called The Portfolio Show. I’ve been covering these events by contributing blog posts for AIGA’s blog recently and have really been enjoying giving back to the design community […]

AIGA’s Josh Barrett: Statement of Work Advice

Posted on Mar 31, 2015
AIGA’s Josh Barrett: Statement of Work Advice

AIGA’s Josh Barrett will speak at this week’s AIGA Career Tools Event, and I’ve been asked to cover it with a couple blog posts. I caught up with Josh and was able to ask him some questions in advance to prime people for Friday’s event: April 3, 2015. 8:00am – 9:30am. 52 Ltd. 330 SE Martin Luther King Blvd. […]

Brand Management – The Best Social Channels for Designers

Posted on Feb 9, 2015
Brand Management – The Best Social Channels for Designers

Brand management is vital for career development, so what advice does a social marketing expert have for designers to best manage their brand online? At AIGA Portland‘s recent Career Tools event, 52 LTD hosted Ryan Lewis, founder and president of Bonfire Marketing, to speak on just that. Lewis started by recommending 3 foundational channels to be […]

Marketers Need New Experiences to Be Effective – Step Outside Your Front Door

Posted on May 19, 2014
Marketers Need New Experiences to Be Effective – Step Outside Your Front Door

Marketers Need New Experiences to Be Effective  |  If you want to communicate your point to someone, the first thing you do is to get their attention, then you speak clearly in language they understand, being sure your comments aren’t too pushy or self-centered, and you wrap things up before becoming long-winded. This is easy […]

Starting A Career in Branding, Design or Marketing

Posted on May 15, 2014
Starting A Career in Branding, Design or Marketing

What’s it like doing what you do? How can I do it too? These question come up quite a bit from students, recent grads, and from people looking for a career shift or to go out on their own. One student emailed me 10 questions which I’ve answered below. I’ve also included insight from others […]

Entrepreneurial Advice from Shelley Gunton: FIDO

Posted on May 31, 2012
Entrepreneurial Advice from Shelley Gunton: FIDO

PSU has a Business Outreach Program where they choose a few minority-owned businesses each year to receive entrepreneurial advising from them. I’ve been working with them for a few years but my contract ends this year. The support has been wonderful. Last week they had an appreciation luncheon where we listened to several people talk, […]

ELEVATOR PITCH PRIMER: 8 Things To Keep in Mind

Posted on Feb 8, 2012
ELEVATOR PITCH PRIMER: 8 Things To Keep in Mind

  An elevator pitch tells someone what you do in as few words as possible while piquing as much interest as possible. It’s what we say when someone says, “Tell me about what you do.” If you’re a business owner or entrepreneur this is especially important, because you never know who is going to bring […]