Brand Experience & Foodies

Posted on Feb 25, 2016
Brand Experience & Foodies

Brand experience and foodies are intertwined. The James Beard Foundation Awards restaurant and chef semifinalists were released earlier this month. As I perused the list, I couldn’t help notice that most of these restaurants offered a compelling dining experience and they had trendy and buzz-worthy brands. Brand experience and brand story are huge in the foodie […]

Marketers Need New Experiences to Be Effective – Step Outside Your Front Door

Posted on May 19, 2014
Marketers Need New Experiences to Be Effective – Step Outside Your Front Door

Marketers Need New Experiences to Be Effective  |  If you want to communicate your point to someone, the first thing you do is to get their attention, then you speak clearly in language they understand, being sure your comments aren’t too pushy or self-centered, and you wrap things up before becoming long-winded. This is easy […]

The 5 Stages of Getting To Know Your Audience

Posted on Jan 30, 2014
The 5 Stages of Getting To Know Your Audience

NOTE: I’ll be giving a 1-hour talk on this topic on February 12, 2014 from 12noon-1pm at Anvil Media – please join us! It’s free and lunch is provided. Details During a more extensive branding process, there is a point at which we consider the target audience in depth. Those of you who went to […]

ELEVATOR PITCH PRIMER: 8 Things To Keep in Mind

Posted on Feb 8, 2012
ELEVATOR PITCH PRIMER: 8 Things To Keep in Mind

  An elevator pitch tells someone what you do in as few words as possible while piquing as much interest as possible. It’s what we say when someone says, “Tell me about what you do.” If you’re a business owner or entrepreneur this is especially important, because you never know who is going to bring […]