“Early branding of a small or emerging company is key to business success. It is the quickest way for your company to express what it is and what it can offer.”

– New York Times, The Importance of Branding Your New Business

Why It’s Important

Brand identity is an expression of who your company is. People want to buy products from companies that they believe in – ones that offer high quality, sound production processes, a great employee culture, are environmentally sensitive, and were started by people who are good guys. If you’re a non-profit, that goes double for you.

Who are you exactly? What do you stand for? Why should people care? If they tell a friend about you, what do they say? What is your story? What are you saying to the world? A brand audit discovers the essence of your company or organization and your brand identity communicates it.

Brand Discovery Process

Brand Discovery Process

Elements of a Brand Identity system can include:

  • Logo
  • Tagline
  • Style Guide
  • Brand Voice / Vocabulary
  • Brand Book – “creative director in a book”
  • Target Audience / User Persona Profiles


What People Are Saying

“From conception to execution Alicia exceeded my expectations in designing a new logo for my business, and she was a pleasure to work with in the meantime!”

– Fitz Ryland, currently Director of Tech at PixelSpoke


“Alicia has exceeded my expectations. Most importantly, I know I can rely on her to give quality work. There is no room for error as we work with clients on deadline and on budget. “

– Holly Hagerman, owner of Green Rising Marketing

Logo Portfolio

Logo Portfolio of Alicia Nagel Creative 

Featured Brand Identity Projects

Brand Identity for NYE Architecture

Brand Identity for InsYght