This is the foundation of all marketing services. Just like a person’s identity, a company or organization’s brand identity is their outward appearance as well as what they stand for. This can include a logo, tagline, and overall look and feel. Messaging and marketing is on-brand if it accurately and consistently communicates the company’s philosophy, personality, beliefs, and what they are passionate about. The best brands tell a story. What’s yours?
If what you are doing is not just a hobby, you need a website. If someone is considering working with you, they are going to search online for your website first. In a matter of seconds, a website acts as receptionist, showroom, cashier, librarian and salesperson. When they search for you, what will they find?
Typically an advertising campaign is made up of three or more ads following the same concept, which are sent to an audience spread over time or space. Advertising will broadcast your message to a broad or targeted audience through media – whether a YouTube ad, a bus wrap, pay-per-click, a tv commercial, or a glossy magazine ad. What do you have to say?
Marketing Collateral refers to any materials intended to aid the marketing or sales process: business cards, banners, stickers, embroidered garments, catalogs, calendars, matchbooks, posters, flyers, silk-screened bags, etc. Some think of these as the artifacts of your brand – items that can be taken away for repeated reading, exposure or use. What message do you want people to walk away with?
Branding an event can build anticipation, gain attendees, establish credibility, spread the word, and leave a lasting impression. Align your company or organization with events that you believe in and your target audience will attend, or put on your own event or workshop. When you have people gathered, what will you say to them?
Be heard: say the right thing in the right way to the right people. Now that you know who you are and what you stand for, develop a strategy to have it permeate all you do. Brand strategy consulting empowers your team members with the tools they need to tell your story in a way that’s authentic, relevant and memorable. What is your plan?