• VaVa Verde Slide
  • VaVa Verde Slide2

About VaVa Verde

VaVa Verde was a start-up company wanting to provided an online guide for sustainable products and services.

Project Goals

  • Create a brand identity (logo) that was modern, communicated “green,” and showed a love for the environment.


  • The sustainability market is flooded with logos featuring a green leaf, an earth, and every other obvious icon for sustainability. The logo needed to be a fresh take on it.
  • Create a small icon for social media and other mini-logo needs.


  • The letters in the logo are abstract and hint at leaf shapes without literally being leaves. Differing shades of green add visual interest and keep each letter visually separate from the next.
  • The “v” looks like both leaves and a heart – a nod to the passion of the founders.

(background image credit: Ken McMillan, Creative Commons license.)