• Grades of Green Branding
  • Grades of Green Evite

About Grades of Green

Grades of Green is a non-profit organization working with local waste haulers to help Los Angeles schools adopt progressive recycling programs. View the Grades of Green website here.

Project Goals

  • Apply existing brand to all new marketing efforts including event email invitations, flyers, website graphics and Facebook graphics.
  • Create logo for Verte 2012 event and program initiatives.
  • Promote events to increase attendance.

Challenge

  • Find creative ways to work the existing brand into new marketing materials.

Solution

  • Created new illustrations and graphical elements that were in line with the existing brand.
  • Wrote and edited text for digital communications to optimize appeal to target audiences and communicate succinctly.

Background photo by Alicia Nagel.