• Activate Hub - Brand Identity
  • Activate Hub - Logo
  • Activate Hub - Collateral

About Activate Hub

Activate Hub, (Activate! Hub), is an online non-profit organization that provides a calendar of activist events — alternative, educational and volunteer — to help normal people find ways to change their world, 7 days a week. View the Activate Hub website here.

Project Goals

  • Needed a brand identity system: parent logo, 3 child logos, color palette and business card.
  • Brand identity should have elements that can be applied throughout the website.
  • Communicate a little about what the organization does through the logo design.
  • Look DIY but well-organized.
  • Reflect the organization’s personality of friendly activism.

Challenges

  • Needed a main parent brand and three sub-brands that were different but clearly part of the main brand.
  • Organization of files and documentation of how to use the brand identity was important since many employees and volunteers would be using it.

Solution

  • Created brand identity that communicates what the organization does with a graphic of entities converging around the word “hub”.
  • Playful 3D font looks DIY, has momentum, and feels friendly.
  • Used color palette and 3-letter city codes to differentiate and unify city chapter logos.
  • Converging circles have high reusability for other marketing elements.
  • Provided clear documentation of color palette and how to use each logo.

(background photo by: James Cridland. Creative Commons license.)