Use these tools to help you be efficient and on-brand as you work with your external and internal marketing teams. These were assembled in honor of the workshop I gave for City Club of Portland in June of 2015, Civic Workshops: Use Brand Strategy to Get Noticed and Communicate Smarter.
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Workshop Slides on Slideshare
Tools for Nonprofits
Brand Discovery Process
Oregon Secretary of State Business Name Availability Check
Naming – availability of accounts on social media
Brand Touchpoints Worksheet
Brand Vocabulary Worksheet
Elevator Pitch Primer
Weebly – Free Website Builder
Social Media Infographic – Which Channel to Use?
Social Media Infographic – Cheatsheet for Brands
Hootsuite for Social Media
Email Marketing – MailChimp Guide for Nonprofits
Best Practices for Email Subject Lines – MailChimp
The Role of Brand in the Nonprofit Sector
By Nathalie Kylander & Christopher Stone
2014 Nielson Report – Doing well by Doing Good
Brands = The New Weapons for Social Change
by: Brad Fuller, U.S. managing director, RIVETGlobal
The Civic Consumer and the Volunteer Decision Process
Tribes: We Need You to Lead Us, by: Seth Godin
Blog post image credit: Creative Commons License by Flickr User jonny goldstein