Branding Tools for Nonprofits

Posted on Jun 25, 2015
Branding Tools for Nonprofits


Use these tools to help you be efficient and on-brand as you work with your external and internal marketing teams. These were assembled in honor of the workshop I gave for City Club of Portland in June of 2015, Civic Workshops: Use Brand Strategy to Get Noticed and Communicate Smarter.

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Workshop Slides on Slideshare



Tools for Nonprofits

Brand Discovery Process

Download Slide

Target Audience Profile
Download worksheet
Download Helpful Questions

Naming Tools

Oregon Secretary of State Business Name Availability Check

Naming – availability of accounts on social media

Brand Touchpoints Worksheet
Download worksheet

Brand Vocabulary Worksheet
Download Worksheet

Elevator Pitch Primer

Weebly – Free Website Builder

Social Media Infographic – Which Channel to Use?

Social Media Infographic – Cheatsheet for Brands

Hootsuite for Social Media

Email Marketing – MailChimp Guide for Nonprofits

Best Practices for Email Subject Lines – MailChimp

PR Log

Google Grants


Further Reading

The Role of Brand in the Nonprofit Sector
By Nathalie Kylander & Christopher Stone

2014 Nielson Report – Doing well by Doing Good

Brands = The New Weapons for Social Change
by: Brad Fuller, U.S. managing director, RIVETGlobal

The Civic Consumer and the Volunteer Decision Process

Tribes: We Need You to Lead Us, by: Seth Godin


Blog post image credit: Creative Commons License by Flickr User jonny goldstein