Branding Tools for Nonprofits

Posted on Jun 25, 2015
Branding Tools for Nonprofits

 

Use these tools to help you be efficient and on-brand as you work with your external and internal marketing teams. These were assembled in honor of the workshop I gave for City Club of Portland in June of 2015, Civic Workshops: Use Brand Strategy to Get Noticed and Communicate Smarter.

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Workshop Slides on Slideshare

 

 

Tools for Nonprofits

Brand Discovery Process
http://www.alicianagel.com/services/brand-identity/

Demographics
Download Slide

Target Audience Profile
Download worksheet
Download Helpful Questions

Naming Tools
http://www.igorinternational.com/process/naming-tools-name-creation.php

Oregon Secretary of State Business Name Availability Check
http://sos.oregon.gov/business/Pages/name-availability-help.aspx

Naming – availability of accounts on social media
http://www.namechecklist.com/

Brand Touchpoints Worksheet
Download worksheet

Brand Vocabulary Worksheet
Download Worksheet

Elevator Pitch Primer
http://www.alicianagel.com/elevator-pitch-primer-8-things-to-keep-in-mind/

Weebly – Free Website Builder
http://www.weebly.com/inspiration/category/nonprofit

Social Media Infographic – Which Channel to Use?
https://leveragenewagemedia.com/blog/social-media-infographic/

Social Media Infographic – Cheatsheet for Brands
http://www.likeable.com/blog/2014/09/social-media-cheatsheet-for-users/

Hootsuite for Social Media
https://hootsuite.com/

Email Marketing – MailChimp Guide for Nonprofits
http://mailchimp.com/resources/guides/mailchimp-for-nonprofits/

Best Practices for Email Subject Lines – MailChimp
http://eepurl.com/cviIL

PR Log
http://www.prlog.org/

Google Grants
http://www.google.com/grants/

 

Further Reading

The Role of Brand in the Nonprofit Sector
By Nathalie Kylander & Christopher Stone
http://www.ssireview.org/articles/entry/the_role_of_brand_in_the_nonprofit_sector

2014 Nielson Report – Doing well by Doing Good
http://www.nielsen.com/us/en/insights/reports/2014/doing-well-by-doing-good.html

Brands = The New Weapons for Social Change
by: Brad Fuller, U.S. managing director, RIVETGlobal
http://www.dmnews.com/the-inside-scoop-blog/brands-the-new-weapons-for-social-change/article/325214/

The Civic Consumer and the Volunteer Decision Process
http://www.voluncruit.com/blog/strategy/the-civic-consumer-and-the-volunteer-decision-process/

Tribes: We Need You to Lead Us, by: Seth Godin
http://www.amazon.com/Tribes-We-Need-You-Lead/dp/1491514736

 

Blog post image credit: Creative Commons License by Flickr User jonny goldstein