Recap: “What happens when your career plans go south?” with Aaron Draplin

Posted on Feb 6, 2017
Recap: “What happens when your career plans go south?” with Aaron Draplin

On January 20th, at 52 Limited, Aaron Draplin of Draplin Design spoke at AIGA Portland’s Career Tools event series on the topic, “What happens when your career plans go south?” The purpose of AIGA Career Tools is to give practical information that you can use immediately to improve your company, career, and community. Draplin spent […]

How to Translate the Brick and Mortar Experience into Mobile Shopping

Posted on Jan 20, 2017

One of the things I love the most about my job is the need for me to put myself in the customer’s shoes, and anticipate how they would interact with a client’s brand. It’s a captivating mixture of anthropology, psychology, role playing, imagination, script-writing, empathy and yes, I guess marketing strategy too. I wrote this article below for […]

Oregon Kombucha Packaging Design

Posted on May 4, 2016
Oregon Kombucha Packaging Design

Oregon Kombucha Packaging Design Oregon Kombucha makes a “make your own kombucha” kit that needed a packaging redesign.  

Brand Experience & Foodies

Posted on Feb 25, 2016
Brand Experience & Foodies

Brand experience and foodies are intertwined. The James Beard Foundation Awards restaurant and chef semifinalists were released earlier this month. As I perused the list, I couldn’t help notice that most of these restaurants offered a compelling dining experience and they had trendy and buzz-worthy brands. Brand experience and brand story are huge in the foodie […]

Dave Yewman – How To Be a Badass Presenter

Posted on Feb 5, 2016
Dave Yewman – How To Be a Badass Presenter

Dave Yewman is a storyteller. I am a regular contributor to AIGA Portland’s blog and this article appears on their blog here. AIGA Portland’s Career Tools are a series of events aimed to help designers refine and improve their professional practice. It’s 8am Friday morning, and I’m seated with about 80 other attendees in the cozy basement space […]

Jessica Walsh Tells All to AIGA Portland

Posted on Aug 6, 2015
Jessica Walsh Tells All to AIGA Portland

Disclaimer: This blog entry is not meant to be an all-encompassing summary of everything Walsh had to say. It’s simply a more detailed write-up a few days later, of my own take-aways and musings upon reviewing my notes jotted down at the event. “Get off the computer and make shit.” It’s getting close to 7pm […]

Branding Tools for Nonprofits

Posted on Jun 25, 2015
Branding Tools for Nonprofits

  Use these tools to help you be efficient and on-brand as you work with your external and internal marketing teams. These were assembled in honor of the workshop I gave for City Club of Portland in June of 2015, Civic Workshops: Use Brand Strategy to Get Noticed and Communicate Smarter. If you found this blog […]

Portfolio Advice from AIGA Portland’s Career Tools Event

Posted on Jun 22, 2015
Portfolio Advice from AIGA Portland’s Career Tools Event

Portfolio advice was doled out by a panel of four experts at the cutting edge of portfolio building and review, at AIGA Portland’s Career Tools Event for June called The Portfolio Show. I’ve been covering these events by contributing blog posts for AIGA’s blog recently and have really been enjoying giving back to the design community […]

AIGA’s Josh Barrett: Statement of Work Advice

Posted on Mar 31, 2015
AIGA’s Josh Barrett: Statement of Work Advice

AIGA’s Josh Barrett will speak at this week’s AIGA Career Tools Event, and I’ve been asked to cover it with a couple blog posts. I caught up with Josh and was able to ask him some questions in advance to prime people for Friday’s event: April 3, 2015. 8:00am – 9:30am. 52 Ltd. 330 SE Martin Luther King Blvd. […]