2017 Digital Marketing Trends Round Up

Posted on Dec 7, 2017
2017 Digital Marketing Trends Round Up

Here’s a 2017 digital marketing trends round up blog post I wrote for GRAYBOX. What I love the most about marketing and what I do, is how what speaks to us as consumers can also be a hint at where society is going from an anthropological standpoint. The end of the year is always time of […]

Facebook UX Changes and a Starter File For The New Circular Avatar

Posted on Sep 6, 2017
Facebook UX Changes and a Starter File For The New Circular Avatar

Facebook UX Changes involve a new circular avatar – yep they’re at it again, making changes and keeping us all on our toes. I created a starter file for you to help you adjust your Facebook avatar logo so that it won’t have anything important cut off by the new shape frame. Check my blog […]

Video of Who Gives A Brand? Lunch & Learn Seminar

Posted on Jul 6, 2017
Video of Who Gives A Brand? Lunch & Learn Seminar

Watch this video of my “Who Gives A Brand?” lunch and learn seminar to get an overview of: Branding basics How branding makes you more efficient and effective Discovery and definition of a brand strategy Q’s and A’s with attendees afterward

What’s It Like Working as a UX Designer at an Agency vs In-House?

Posted on Jun 30, 2017
What’s It Like Working as a UX Designer at an Agency vs In-House?

I wrote this event recap blog post to summarize my takeaways from an AMA PDX event where Moda Health’s UX Strategy and Design Director, Ed Stojakovic, discussed the differences between working as a UX Designer at an agency vs an in-house corporate setting. Turns out modern tools, time, and the confidence of your team can […]

Wildfang, TEDxPortland, and the power of “Yeah, Maybe”

Posted on Apr 22, 2017
Wildfang, TEDxPortland, and the power of “Yeah, Maybe”

If you don’t know who Emma McIlroy is, you would probably like to. She’s co-founder of Portland’s own deliciously disruptive lady power fashion brand, Wildfang. The fresh and cheeky brand has gotten media attention from Forbes, KGW, and Huffpost. She recently gave a rousing TED Talk at TEDxPortland, which I was lucky enough to witness. Since […]

Recap: “What happens when your career plans go south?” with Aaron Draplin

Posted on Feb 6, 2017
Recap: “What happens when your career plans go south?” with Aaron Draplin

On January 20th, at 52 Limited, Aaron Draplin of Draplin Design spoke at AIGA Portland’s Career Tools event series on the topic, “What happens when your career plans go south?” The purpose of AIGA Career Tools is to give practical information that you can use immediately to improve your company, career, and community. Draplin spent […]

How to Translate the Brick and Mortar Experience into Mobile Shopping

Posted on Jan 20, 2017
How to Translate the Brick and Mortar Experience into Mobile Shopping

One of the things I love the most about my job is the need for me to put myself in the customer’s shoes, and anticipate how they would interact with a client’s brand. It’s a captivating mixture of anthropology, psychology, role playing, imagination, script-writing, empathy and yes, I guess marketing strategy too. I wrote this article below for […]

10 Things to Know About Statement of Work documents (SOW)

Posted on Jul 3, 2016
10 Things to Know About Statement of Work documents (SOW)

Being a creative professional means creating but it also means getting paid for what you do, and being a smart businessperson. Mike Monteiro’s 2011 talk for AIGA SF, F* You, Pay Me, generated a lot of buzz in the creative community and changed how many creatives approached legal contracts. Portland’s AIGA offered a less incendiary […]

Oregon Kombucha Packaging Design

Posted on May 4, 2016
Oregon Kombucha Packaging Design

Oregon Kombucha Packaging Design Oregon Kombucha makes a “make your own kombucha” kit that needed a packaging redesign.  

Brand Experience & Foodies

Posted on Feb 25, 2016
Brand Experience & Foodies

Brand experience and foodies are intertwined. The James Beard Foundation Awards restaurant and chef semifinalists were released earlier this month. As I perused the list, I couldn’t help notice that most of these restaurants offered a compelling dining experience and they had trendy and buzz-worthy brands. Brand experience and brand story are huge in the foodie […]