Currently, I’m doing business out of Kailua-Kona on the Big Island of Hawai’i, serving clients in Hawai’i, along the west coast, and nationwide. However there’s no physical office location for the business at this time – we are virtual.
About the Company
Though I specialize in brand identity work and design, Alicia Nagel Creative works with a broad range of other professionals to provide holistic brand services to clients. As a boutique collective agency, we offer the services of big-name marketing firms without the high overhead of a large agency. My collaborators are the cream of the crop – they are passionate, independent, and constantly honing their skills. I love the cross-pollination of ideas that comes from working with them and bringing that to benefit my clients.
Brands are not created, they’re discovered. Each company, right now, right this very second, has a brand. You will hear many definitions from other marketers out there, but I define a brand as what the company seeks to add to the world, its personality, its target audience, and what makes them unique in the marketplace. This should inform every piece of design and communication from the company. We need to find this truth and express it vividly. This is part of the brand story that is going to resonate and stick with people.
After working in design and advertising for 13 years with everyone from small companies to multinational firms such as TBWA\Chiat\Day, Publicis & Hal Riney, and DDB, I decided that I wanted to go small, to go personal, and work directly with small to medium business owners. I also worked as Brand Storyteller to form KAA Design‘s Brand Experience department consisting of a creative director, several designers, production artists and developers. It was during this time that the term “branding” was first being coined. To my surprise, I’d been doing “branding” all along, it just didn’t have a buzzword associated with it yet!
In addition to doing branding, design, and marketing for my clients I also donate my services to non-profits and organizations that I believe in to help set them up for success. I also do occasional speaking events to bring an increased understanding of branding to the community.
Meeting in Person
if you’re located near Kon on the Big Island, we can meet at your place of business. Or, here are some good meeting spots with wifi: